Local Kid App
Local Kid helps parents easily find and organize free events and activities for their kids.
My Role
User Research: Survey, Interviews, Usability Testing
Analysis: Research synthesis, Personas, Needs Definition, Competitive Analysis, User Maps
Concept Development: Brainstorming, Feature development
User Experience: Prototypes, Content, Information Architecture
Translating Needs to Features
User research resulted in four key needs: community, learn and grow, save time and save money. These needs were used to inform the app features. The focus was free activities and included the ability for hosts to add events and caregivers to find and save events that could be filtered by distance, date and age.
