UX Resources - Amrita Takhar

Valuable UX/UI insights.

Many thanks to everyone who sends me emails and provides links to contribute. I’m happy that you find this content useful on your own UX journey.

UX Websites

Hack Design
A List Apart
Neilson Norman Group
Smashing Magazine
Luke W
UX Myths


UX + Design Books

About Face: The Essentials of Interaction Design by Alan Cooper
The Design of Everyday Things by Don Norman
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
Information Architecture for the Web and Beyond by Louis Rosenfel, Peter Morville and Jorge Arango


User Behavior and Motivation

The Competitive Spectrum how to design reputation systems for communities. Yahoo Developer Network
Habit Design talk by BJ Fogg
Nudge book by Richard H. Thaler and Cass R. Sunstein
100 Things Every Designer Needs to Know About People book by Susan Weinschenk
Persuasion Triggers in Web Design by David Travis
How to Use Psychology to Make People Click by Nathalie Nahai
The Psychology of Content Design by Jonathan Cutrell
The Psychology of Web Design by Amber Leigh Turner
A Behavioral Approach to Product Design by Aaron Otani



The Essential Usability Checklist for Web Apps by Jane Portman


User Research

When to Use Which User-Experience Research Methods by Christian Rohrer
Google Ventures Startup Lab Workshop: User Research, Quick ‘n’ Dirty, by Michael Margolis
Boxes and Arrows Discovery Research and Testing Articles


Case Studies

Selecting the Best Artwork for Videos Through A/B Testing at Netflix by Gopal Krishnan
The World’s First Responsive Airline Website by Jerry Cao
Inline Validation in Web Forms by Luke Wroblewski
5 Key Lessons for Successful User Onboarding by Pulkit Agrawal
Death to Complexity: How we Simplified Advanced Search by Ali Torbati
Customer Retention Hacking: How to get Users to Commit by Ty Magnin



The Ultimate Guide to Web Content Accessibility by Jake Rocheleau


Diversity + Inclusion

Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech by Sara Wachter-Boettcher 


Data Visualizations + Inspirations

DataDesign by Sebastian Sadowski
DataViz Project by ferdio
Gapminder: Data Visualizations depicting inequity
Institute for Health Metrics and Evaluation
New York Times: Year in Visual Stories and Graphics


Data + KPIs

How to Choose Which KPIs to Measure in a UX Benchmark
How Designers Can Use Data to Create Amazing Work by Roger Huang
6 Steps for Measuring Success on UX Projects by Mark Discuillo


Human Centered Design and Design Thinking

The Human-Centered Design Toolkit IDEO
The Bootcamp Bootleg Stanford


User Interface

First Principles of Interaction Design by Bruce Tognazzini
Material Design Google’s visual language


UI Patterns + Inspiration

Why UX Design Patterns Work and How to Use Them by Creative Bloq
Semantic UI
Mobile Patterns
Material Up
User Onboard by Samuel Hulick


Grid Patterns

Baseline Grids in Web/UI Design by Andy Orsow
CSS Baseline: The Good, The Bad And The Ugly by Espen Brunborg
Fluid Grids by Ethan Marcotte


Pixel Perfect

How to Create Pixel Perfect Icons (using illustrator) by Andrei Stefan
Pixel Perfection When Rotating, Pasting and Nudging in Photoshop by Marc Edwards
Pixel Fitting by Dustin Curtis


Links Shared by Readers Like You

A Guide to UX Design and Design Thinking for Kids: Why Design? Submitted by Amelia
30+ Logo Stats and Facts – New Fortune 500 List Research [2020] Submitted by Jenna