Hi – I’m Amrita

I’m a Lead UX Designer focused on guiding teams through complex problem spaces and shaping user-centered solutions grounded in user research and systems thinking. With a background across web, product, and digital design, I bring a strategic approach to discovery, alignment, and experience design. I care about the big-picture strategy and the processes and pixels that make it work.

I specialize in identifying where user needs, business goals, and technical constraints intersect—and where they don’t. By getting to the root of problems, I help teams deliver experiences that are intentional, usable, and scalable. I value strong process, thoughtful collaboration, and design decisions informed by evidence and best practices.

I’m motivated by work that requires deep understanding, cross-disciplinary collaboration, and meaningful impact.

Get in touch

amrita.takhar@gmail.com

Skills

User Research
Planning and Recruiting
User interviews
Tree testing
Personas
Journey maps
Usability testing
Service blueprints

Design
User flows
Information architecture
Prototyping
Graphic design

Strategy
Critical Thinking
Content Strategy
UX Writing
Project delivery
Presentations

UX Resources

In coffee chats I’m often asked about how to get started in UX.
These articles are a good starting place.